Bonjour Tennis Fantasies is a U.S.-based international travel company offering unique experiences that combine tennis with cultural, historical, and gastronomic exploration around the world. Their curated trips invite travelers to play tennis in exceptional destinations while immersing themselves in the local atmosphere and culture.
Magmar partnered with the brand to deliver a comprehensive design approach, supporting its evolution with a refreshed visual identity, enhanced digital presence, and a cohesive set of editorial and communication materials. The goal was to modernize the brand’s image while maintaining its original spirit and character.
● Logo refresh for Bonjour Tennis Fantasies, modernizing the design while preserving the essence of the original identity.
● Logo, and visual identity development for Bon Vivant Club—an exclusive sub-brand created for non-tennis travel companions.
● Design of printed booklets for each trip, including detailed itineraries and curated cultural, historical, and tourist information tailored to each country visited.
● Creation of promotional flyers and printed collateral used throughout the travel experience.
● Website design and ongoing maintenance, aligning the digital experience with the renewed visual identity and enhancing usability across devices.
● Visual and conceptual content development for social media platforms.
● Definition of tone, style, and storytelling to communicate the spirit of each journey and foster engagement within the travel community.