Du Léman à l’Océan is a French company specializing in handcrafted seafood products. In 2021, the brand underwent a strategic rebranding aimed at achieving a more practical and competitive identity within its market segment—one that felt contemporary yet remained rooted in the company’s original values.
Magmar worked on a careful logo refresh that preserved the essence of the previous mark while introducing a more minimalist, modern aesthetic.
In addition to the visual identity, a new packaging system was developed. Five label designs were created using Kraft paper, aligning with current trends in sustainable packaging. The materials chosen were recyclable, biodegradable, and visually consistent with the brand’s values of authenticity, simplicity, and environmental care.
● Logo refresh that maintained the original essence while simplifying and modernizing the design.
● Development of a clean, versatile visual system adaptable to various brand applications.
● Creation of five Kraft paper labels aligned with sustainable packaging trends.
● Print-ready layouts developed with attention to ecological materials and minimalist aesthetics.