La Maison Chocola'Thé is a chocolate boutique and tea house based in Geneva, Switzerland. In 2021, a full rebranding was carried out to better reflect the premium quality of its products and highlight the natural origins of its ingredients.
The new logo combines a leaf—symbolizing tea—and a cocoa pod—representing chocolate—into a single, organic shape. This visual synthesis elegantly captures the essence of the brand: a refined fusion of nature, flavor, and sophistication.
The updated color palette centers around a deep navy blue, chosen to convey a sense of elegance, depth, and trust—reinforcing the premium positioning of the brand. The refreshed identity was implemented across all aspects of the boutique, from packaging, cups, and shopping bags to aprons, interior decor, and furniture. The result is a cohesive brand experience that unifies product presentation with the physical space.
● Complete logo redesign combining key product symbols.
● Development of a color palette and visual guidelines reflecting quality and exclusivity.
● Implementation of the visual identity across packaging, merchandising, and retail environment to ensure a unified brand experience.