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La Maison Chocolathé

New identity for a chocolate boutique based in Geneva, Switzerland.

Category
Branding, Packaging,
Graphic Design
Client
La Maison Chocola’Thé
Date
2021
Logo Adaptations
2021
Paper Cup
2021
Premium Chocolate Box
2021
Branded Shopping Bags
2021
Staff Apron
2021

Brand overview

La Maison Chocola'Thé is a chocolate boutique and tea house based in Geneva, Switzerland. In 2021, a full rebranding was carried out to better reflect the premium quality of its products and highlight the natural origins of its ingredients.

The new logo combines a leaf—symbolizing tea—and a cocoa pod—representing chocolate—into a single, organic shape. This visual synthesis elegantly captures the essence of the brand: a refined fusion of nature, flavor, and sophistication.
The updated color palette centers around a deep navy blue, chosen to convey a sense of elegance, depth, and trust—reinforcing the premium positioning of the brand. The refreshed identity was implemented across all aspects of the boutique, from packaging, cups, and shopping bags to aprons, interior decor, and furniture. The result is a cohesive brand experience that unifies product presentation with the physical space.

● Complete logo redesign combining key product symbols.
● Development of a color palette and visual guidelines reflecting quality and exclusivity.
● Implementation of the visual identity across packaging, merchandising, and retail environment to ensure a unified brand experience.