The Spark platform was designed with a clean, intuitive interface to ensure a seamless user experience within the Salesforce ecosystem. Its responsive layout and visual identity enhance usability across all devices.
A launch-day video using motion graphics was created to showcase Spark’s features. It highlighted the platform’s ease of use and Salesforce integration, building excitement and clearly conveying its value.
Spark is a U.S.-based digital platform built within Salesforce Experience Cloud. Its purpose is to enable the creation of fully customized websites using Salesforce’s ecosystem, with proprietary components developed in Lightning Web Components.
Magmar partnered with the development team to deliver a complete design approach — establishing a cohesive visual identity and designing a clean, scalable user experience aligned with Salesforce's standards. The scope of the work included brand creation, full interface design, in-app graphic assets, and promotional video content.
Magmar developed Spark’s complete visual system, establishing the brand’s graphic foundation: color palette, typography, visual structure, and usage guidelines — ensuring visual consistency across the product and communication materials.
The full interface of the Spark platform was designed for both web and mobile environments, focusing on clarity, scalability, and intuitive interaction within the Salesforce ecosystem.
Magmar produced all graphical assets used within the application, aligned with the defined brand identity and platform requirements.
● Custom iconography
● Contextual illustrations and banners
Motion graphics-based videos were created to support product communication and launch, presenting Spark’s features with a clear and engaging visual language.
● Animated explainer video showcasing interface
● Branded promotional content